best online agent 2021

Online Letting Agents Master List…

We recently looked at online letting agents, and what they can offer to let and manage your property vs. the high street. In this article, we’re taking a deeper dive into some of the best online estate agents in 2022. Becoming an increasingly popular option for landlords now more than ever, it’s a great time to decipher who they are and help you gain a better understanding of what’s on offer. Here, we’ve included the top-ranked letting agents (according to Rentround) as well as a few more!


Openrent has featured across numerous press publications, being a well-known online agent for landlords and tenants. Founded in 2012, some of their services include advertising on their site, other popular websites like Zoopla, and tenancy creation. There are also no tenant fees for tenant referencing for both parties alike, with 428,000 properties available to Rent. According to their FAQ page, they become the largest UK letting agent in 2015. 2.3 million landlords and tenants are registered, with an average turnaround time of six days!

 Price: £49 (Advertising & Rent Now Package) + costs for additional services.


Congratulations to the gold winner at The ESTAS Letting Agent Landlord Awards! Landlords using Upad can pick and choose the services they want to be included (or not) in each package. Using Upad, your property will be advertised to over 10 million potential tenants through sites like Rightmove, Zoopla and Prime Location. With over 40,000 successful lets, the company prides itself in personal support available 24/7. With their integrated dashboard, you’ll receive advert responses instantly, where you can manage them and arrange potential viewings.

Price: Fully Managed £599

purple bricks


In the face of the virus, Purplebricks committed to providing the same premium listing and quality online letting services via Skype or WhatsApp. And for those who’d prefer an in-person valuation, the online agent offers its best to accommodate this request. Clients then receive a comprehensive valuation report and guided instructions on how to list their property fast. The next steps include creating a personalised advertisement, managing the listings, and closing the deal. Landlords receive the first month free, advertisements on Rightmove, and there are several packages for landlords to choose from, including a premium listing.

Price: Dependant on postcode and monthly rental income


Featured in the likes of Forbes and The Guardian, Howsy focuses on making the rental process simple and transparent with smart tech. With 24/7 assistance – Howsy’s agents will help organise everything from rent collection to repairs. Some features include finding tenants, contacting and referencing tenants, collecting rent, performing inspections, and repair management. Tenants can book property viewings online, no upfront fees, no deposit, and the ability to manage your tenancy online. Renters will even receive restaurant discounts! Howsy also offer management for Build To Rent sites, with one happy landlord testifying that 92% of their rental revenue goal was attained.

Price: £89/month (inside London – Fully Managed)

dining room area featuring glasses and wooden table

A leading name in online letting agents since 2008, over 98% of customers recommend to a friend or other professionals. They are also proud partners with The UK Association of Letting Agents, National Landlords Association, Safe Agent, and the Property Ombudsman, which means clients get access to a wide range of expertise and professionals in the field. You can also obtain a guarantee (via their platinum package) that ensures rent is paid on time every month (even if the tenant doesn’t). Zero excess home emergency cover is also included in this package.

Price: £149 listing fee & £99 per month from collected rent (Platinum Package) + costs for additional services.

The Online Letting Agents

The Online Letting Agents claim to work differently from a traditional estate agent. Before sending a lead to a landlord, they get further information from the viewer to ensure that they will be a suitable prospective tenant, saving the landlord time and effort. They also regularly review online advertisements to ensure peak performance. Currently, The Online Letting Agents are the highest-rated online letting agent on Trustpilot in multiple categories. These include property, property leasing agent, property rental agent, and estate agent categories.

Price: 5% pcm (capped at £85pcm) + £299 setup fee

mashroom letting agent represented by play on words mushroom


Nope, not mushroom – but mashroom – as featured on the BBC, Independent, Yahoo, MSN, and the Mirror. Registering with this online estate agent means you’ll get a free 30 day listing on Rightmove and Zoopla, access to a variety of property management tools and managed maintenance with over 7,000 contractors. Instead of a package system, landlords buy everything they need as individual add-ons. Additional help with insurance and mortgages is also available for those who need financial backing. Tenants can also invite landlords to join Mashroom and use the platform to coordinate viewings. If they list their property successfully, tenants are rewarded with a £20 Amazon gift card.

Price: Varies according to add-on selected


Lavanda is a multi-award-winning tech agency with global headquarters in London, UK. They open up your residential real estate portfolio to the full spectrum of demand in the market, so you can easily switch between rental strategies and fill vacant units with short and medium-term guests. The team of digital entrepreneurs and real estate have been working at the bleeding edge of “proptech” innovation since 2015. It’s unclear from their website just how much it costs to use their software, but interested parties can get in touch with them to find out more.


A browse through the website makes Portico feels like the Harrods tea room equivalent of an online letting agency. They offer low-cost self-service lettings, a handyman directory as well as management services for properties on Airbnb. Customers can also get special offers via Portico places – exclusive discounts from local businesses. This adds a unique touch! They offer three types of packages (Essential, comprehensive, concierge). You can find more information after getting in touch, as it’s unclear from their website just how much these packages are and the level of service you receive.

palm trees in the dessert against a blue sky

Oasis Living, the best online letting agents of them all

In true style, we’ve left the best until last – Oasis Living! The online agency strives to do exactly that – make the experience of renting hassle-free for both landlords and tenants – an oasis, if you will. The team of prop-tech entrepreneurs behind the software have formulated an easy-to-use automated system, as well as inclusive packages that are cheaper than the high-street and majority of online letting agencies. With a 24-hour phone line, flexible payment options, trusted handyman directory, and much more, Oasis Living makes it easier for tenants and landlords to find each other. Using our full scale networking platform makes renting a property become as simple as ordering your favourite Deliveroo.

Price: 5% of monthly rent + added benefits


We hope you’ve enjoyed our rundown of the Best Online Letting Agencies in 2021! If you think we’ve missed one, or have any questions, feel free to contact the team and we’d be happy to help.